Advertise

Reach Boca Raton, not the internet.

Every person who lands here is looking for something in this city. That is the whole pitch — and it is why a local placement outperforms a broad-target campaign at the same spend.

Before the rate card: what we won’t sell

We don’t sell position in organic search results or category rankings, we don’t sell coverage in community resources, and we don’t run sponsored content without a label. An advertiser can buy attention here. They can’t buy the appearance of editorial endorsement — which is precisely what makes the attention worth buying.

Inventory

Where ads appear

Display

Homepage leaderboard

Below the search, above the fold. One advertiser at a time.

The homepage leaderboard in place on the live site, marked in brass
$250/mo

One advertiser above everything else on the busiest page.

One advertiser at a time on this slot. Labelled “Advertisement” to the reader.

Display

Featured businesses

Inside the labelled paid row on the homepage. Separate from the ranking, always.

The featured businesses in place on the live site, marked in brass
$100/mo

One advertiser at a time on this slot. Labelled “Advertisement” to the reader.

Display

Category sponsor

The top of one directory category — never mixed into the results below it.

The category sponsor in place on the live site, marked in brass
$150/mo

$150 for a category of 100+ listings, $75 for 30–99. Under 30 is not sold — there is not enough beneath it to be the top of.

One advertiser at a time on this slot. Labelled “Advertisement” to the reader.

Display

In-results unit

One brass-ruled unit inside a page of category results, never styled as a listing.

The in-results unit in place on the live site, marked in brass
$100/mo

One advertiser at a time on this slot. Labelled “Advertisement · in-results” to the reader.

Display

Events sidebar

The sidebar of the events calendar. One per rail — never stacked.

The events sidebar in place on the live site, marked in brass
$50/mo

Held until the calendar has events in it.

One advertiser at a time on this slot. Labelled “Advertisement” to the reader.

Display

Event sponsor

The sidebar of a single event page, beside the venue and ticket details.

The event sponsor in place on the live site, marked in brass
$50/mo

Held until the calendar has events in it.

One advertiser at a time on this slot. Labelled “Advertisement” to the reader.

Display

Business page sidebar

The sidebar of a business profile. Never a direct competitor of that business.

The business page sidebar in place on the live site, marked in brass
$50/mo

Never a direct competitor of the business whose page it is on.

One advertiser at a time on this slot. Labelled “Advertisement” to the reader.

Display

Search unit

After the first group of search results. Position in the results themselves is not for sale.

The search unit in place on the live site, marked in brass
$100/mo

One advertiser at a time on this slot. Labelled “Advertisement · in-results” to the reader.

Placement

Featured business

A labelled row on the homepage and the directory landing. Separate from the ranking, always.

Placement

Category sponsorship

Own the top of one category — restaurants, home services, real estate — for a month.

Content

Sponsored guide or event

Written to our standards, labelled at the top and in every card that links to it.

Packages

Rate card

Founding rates · locked 12 months
Free

Basic listing

$0
· Name, address, phone, hours· Category placement· Claim and edit your own details· One photo
Claim a listing
Tier 1

Enhanced

$25/mo
· Everything in Basic· 10 photos and a full description· Services and amenities· No competitor ads on your page· Monthly view and call report
Enquire
Tier 2 · Most visible

Featured

$149/mo
· Everything in Enhanced· Featured row on the homepage· Featured row in your category· Priority in the labelled block only
Enquire
Custom

Sponsorship

From $500
· Category or section sponsorship· Homepage takeover week· Sponsored guide or event series· Newsletter placement
Enquire

These are founding rates and they are low on purpose: this site is new and has no audience figures yet. You are buying a position before there is a number to price it against, so the rate is locked for twelve months from the day you sign and renews at whatever is published then. We would rather say that here than have you find it out later.

Every slot is one advertiser at a time — there is no second unit to sell if a page does well. Rates are monthly and you can stop at the end of any month. Annual is ten months for twelve.

Standards

How we label paid placement

Sponsored

On every card, every listing and at the top of every sponsored article — not just on the page it links to.

Brass is reserved for commercial content across the whole site. Editorial content is never brass, so the two can’t be confused at a glance.

Ready to talk?

Tell us what you sell and who you are trying to reach, and we will come back with what is available and what it costs.

Contact the ad teamClaim your business